The Lost Art of Direct Offers
As a copywriter for more than a decade, Dave Greenlee is an expert in helping businesses gain new customers with meticulous copy. He has put that experience to use by writing commanding copy for Ugurus, and now assists nonprofits, ministries, and churches in getting thousands of new visitors each month. In this interview, Dave explains why you shouldn’t be so quick to replace what isn’t broken, the type of reaction you should aim for from direct offers, and what makes a strong elevator pitch.