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The Lost Art of Direct Offers

As a copywriter for more than a decade, Dave Greenlee is an expert in helping businesses gain new customers with meticulous copy. He has put that experience to use by writing commanding copy for Ugurus, and now assists nonprofits, ministries, and churches in getting thousands of new visitors each month. In this interview, Dave explains why you shouldn’t be so quick to replace what isn’t broken, the type of reaction you should aim for from direct offers, and what makes a strong elevator pitch.

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Find Your Niche and Focus on High Ticket Offers

With nearly 25 years of experience in marketing, Jim Hohl is at the helm of Visify, a digital marketing team for experts and thought leaders, based in New York. Jim helps coaches, consultants, and trainers create consistent, predictable growth by leveraging the power of digital marketing. Since its founding in 2013, Visify has quadrupled its revenue (and 6X’d their profits) while driving the growth of experts like Lisa Sasevich and Dr. Venus Opal Reese.

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Live from T&C: DigitalMarketer’s Marcus Murphy Explains How Honesty, Being Present, and Partnerships Create Success

Marcus Murphy is the director of sales and monetization for DigitalMarketer, which hosts the Traffic and Conversion Summit for marketers each year. Leading an umbrella department for sales, customer success, business development, partner programs and channels, and strategic partnerships, Marcus helps restore, teach, and uplevel sales professionals.

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Live from T&C: Chatting with Experts on Agency Growth, Sales, and Marketing

Amara Omoregie is the director of marketing for Amara Reps, a digital agency and consultancy. Having spent 14 years in sales and another ten years in marketing, Amara helps clients by focusing on inbound leads, social media, web development, and advertising. Jason Swenk helps marketing agencies grow their businesses faster. Having worked with brands like AT&T, Hitachi, and Lotus Cars, Jason grew his digital marketing agency to multi-million dollar status before selling it after 12 years in operation. He now provides clients with valuable advice and actionable steps to follow suit.

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What Every CMO Needs to Focus on in their First Three Months

Sam Mallikarjunan helps marketers and sales teams work together to find success. As former Head of Growth at Hubspot Labs – the experimental arm of Hubspot – and co-author of the book “How to Sell Better than Amazon,” Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. Sam is now a marketing fellow at Hubspot, and speaks around the world about startups and business marketing.

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The Future is Messenger Marketing and Chatbots

Mikael Yang is revolutionizing how businesses communicate and engage with audiences through messenger apps and chatbots. As the co-founder and CEO of ManyChat, a bot platform that allows businesses to create a Facebook Messenger chatbot within minutes, Mikael helps businesses interact with prospects on a personal level. Since launching ManyChat in 2015, Mikael has helped 100,000 businesses get 10x more leads and paying customers, with those numbers continuing to grow.

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How Meghan McKenzie Writes Content That Wins Enterprise Clients

Meghan McKenzie is the Enterprise Content Manager at Crowd Content, a content creation platform that produces publish-ready content through thousands of qualified writers. Having spent years in account management, programmatic demand-side platforms (DSPs), and affiliate marketing, Meghan learned each niche from the inside out. She now has more than a decade of experience in digital and content marketing.

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