Business
What Your Client Wants (What They Really, Really Want)
You may think your agency specializes in digital marketing or web design, but what you actually specialize in is making your clients happy. And while there are some days when it seems like an elusive goal, it’s actually not that much of a mystery. Here's how to give your clients what they want and need from your company.Building an Internal Product? 5 Steps to Avoid Certain Death
If you run an agency you’ve likely been tempted to build, or have already built, your own software product between client projects. I’ve been there myself — and that’s why Proposify exists today. Here I share how to do it right to avoid failure.7 Activities Business Owners Should Do Every Day
This time of year entrepreneurs are often thinking about where to take their business in the next year. But even more important is asking yourself how exactly you’ll get there. That’s the hard part, and that’s what I’m asking myself. Here’s a look at the day-to-day tasks that I’m focusing on to make my company even stronger.Are You Really Listening to What Your Lead is Saying?
People want to be listened to. It makes them feel important, respected and understood. Making clients feel like they’re being listened to will strengthen your relationship with them, and help you close more deals.
How To Upsell and Cross-Sell Effectively
If you’re trying to increase your agency’s revenue (and who isn’t), upselling and cross-selling to your existing clients should be a no-brainer. If done right, it can strengthen your relationship with clients, establish your credibility as a valued partner, and improve your profits. Done wrong, and you’ll be viewed as a seedy salesman in a polyester suit.