Hustling is one thing, struggling is entirely different. If you’re searching for ways to grow your agency without sacrificing your soul, your sanity, and your life savings, this book is for you.
Available in PDF, ePub, & Mobi formats
Scaling isn’t just about growing; it’s about growing in a way that makes you more efficient and more profitable. So whether you’re a freelancer who’s trying to decide if you should make the jump into starting an agency, or you already have a small team but you’re barely making ends meet, our free book will guide you through the steps to scaling your business.
This book is based on our personal experiences and on enlightening conversations we’ve had with other entrepreneurs on how to transform the manual, all-encompassing grind of running an agency into an automated, profitable, growing business.
Kyle Racki
Co-founder & CEO, Proposify
When it comes to learning about business, designer turned freelancer, turned agency owner, turned SaaS startup founder Kyle has climbed the ladder, fallen a few rungs, started the climb again, and has never stopped looking up.
In his previous life as an agency owner, Kyle lived in full HD the struggles of trying to manage and grow a small business, lead a team, and thrive in a saturated and economically challenging market. (Oh, and squeeze in a personal life somewhere along the way, too).
Now, as co-founder and CEO of Proposify, Kyle is focused on building beautiful online proposal software that helps businesses improve their sales, and on growing an innovative, thriving, company where good people want to work.
He’s also the host of the podcast LTV, where he focuses on sharing what he’s learned to empower other entrepreneurs to build and reap the benefits of a thriving business.
Jennifer Faulkner
Head of Content, Proposify
Given her first typewriter (yes, TYPEWRITER) at the age of eight, Jennifer seemed destined to become a copywriter. She’s always been curious about the who, the what, the where, and the why of every situation, and how to spin it all into a story.
Jennifer survived the trenches of the agency world, working as a project manager, account director, copywriter, and brand strategist (sometimes simultaneously!). She later ran her own freelance marketing and communications practice, working with clients across diverse industries. When it comes to the pain of the proposal process, Jennifer can relate 100% to Proposify’s relieved customers.
Now, Jennifer helps spread the gospel of Proposify in her role as head of content, and loves the thrill of contributing to a growing, dynamic company.
She also runs a side hustle in her spare(ish) time.
CHAPTER 1
The Full Scale Agency: How to build a profitable business (without burning out)
CHAPTER 5
Attracting & Qualifying Leads: How to keep your funnel topped up with quality prospects
CHAPTER 2
Positioning & Productizing: How to choose a business model that makes money
CHAPTER 6
Proposals & Closing New Business: How to convince and convert
CHAPTER 3
Structure, Hiring, & Culture: How to build a business that works
CHAPTER 7
Clients: How to deliver the work and manage expectations
CHAPTER 4
Pricing & Profitability: How to get the numbers right and stay out of the red
CHAPTER 8
The Future: It’s up to you
When you’re trying to grow an agency, burnout can feel inevitable. But scaling can help your business run without you needing to have your hands in every detail. And maybe you’ll even make it home for dinner a few more nights a week.
Download The Full Scale Agency Now
